One of the things that make you stand out when you own a personal brand is when you have an area or areas of specialization (i.e.niche). This is a very important part of your brand. When you have a niche, you get to define what your brand is all about and who your target audience is. If you're struggling with finding a niche for your personal brand or you are not sure of what a niche is all about, then you should read this blog post till the end. We would explain what a personal brand niche is and how you can find your own niche and the benefits that come with having a niche. 

 

WHAT IS A NICHE IN PERSONAL BRANDING

A "NICHE" is the specific topic your brand is known for, and the target audience you speak to when creating content about that topic. For example, if you're a French instructor who creates content about tips to learn the French language to help those who don't understand the language, then, your niche is French tutoring and your target audience is made up of those who want to learn French. 

 

TIPS FOR FINDING YOUR PERSONAL BRAND NICHE

1. Start creating content: You get to learn much more when you put yourself out there. It's good to have your target audience and topic in mind before you start out but the truth is that you might not know what your true niche will end up being. So, it's okay to write about anything and everything when starting out, as time goes on, you will get a clearer view of what your niche is. You just have to keep trying and see what works. When creating content, think about the things you want to talk about, things that you find natural and enjoyable, things that resonate with you and your target audience and you keep adjusting until you get your niche. 

2. Think about your interest, skills, and problems you can solve for others: Many personal brands are doing so well today because they are solving a problem for their niche target audience. Look for a problem you want to find solutions to for your niche target audience. For example, if you're a Nigerian caterer who cooks inter continental dishes, you can write ebooks or do YouTube videos of helpful tips on how to cook those inter continental for others. If you find out that your audience enjoys your content and engages with it, that is the beginning of your personal branding niche because much more than you enjoying what you're creating, you need people to also enjoy it and relate with it and find it useful and valuable. 

3. Keep your goals in mind: Keeping your goals in mind will guide you during your niche-finding journey. For example, if your goal is to become a doctor, your niche may be creating valuable content in the medical line to establish a following of potential clients. Your goals are very important in your personal brand niche as they will keep you on track. 

4. Do research: Check out what your competitors are doing, not to compare yourself to others but to know where there's a void in the market and how you can manage it by doing something different. When you do research, you get to know what you can do differently and do well at it. Always check yourself to see that you're not doing something out of your niche all in the name of being different but that you're different because you're filling a void in the market with something valuable. 

 

WHAT ARE THE BENEFITS OF HAVING A NICHE?

When you have a niche, you will be able to focus your products, services, and marketing messaging on a smaller subset, a broader market, or an industry. The truth is that if you try to satisfy everyone, you will end up not satisfying anyone, and that is why you should focus on a niche to build a successful business. You can also have more than a niche but don't make it too much, focus on one or two at most. 

FINAL WORDS

Whether you’re an independent consultant or a full-time employee at an established organization, you should know that finding your niche is a critical part of succeeding as a professional. Find your Niche today! 

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